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Work Hard? Play Hard? White Willow, a major player in CRUNK!! Energy Drink, has got your back!

All About White Willow…

• White Willow (Salix Alba) is a species of willow tree native to Europe and western/central Asia.
• The name derives from the white tone of the leaves, paler than most other willows, due to a covering of very fine silky white hairs.
• The white willow was introduced to the United States from Europe and can be found next to waterways throughout the US.
• The bark of the White Willow is the part of the tree which contains important chemical compounds used in medicine, and is easily removed in the spring when the sap begins to flow.

A Cure for What Ails Ya’ -or- Did you know where Aspirin came from?

• White Willow has been used for centuries in successful relief of pain and reduction of fever. In fact it dates back to the time of Hippocrates (400 BC) when patients were advised to chew on the bark to reduce fever and inflammation.
• The bark of White Willow contains the primary medicinal constituent salicin, which is a chemical similar to aspirin (acetylsalicylic acid) and is responsible for the pain-relieving and anti-inflammatory effects of the herb.
• White Willow, though slower than aspirin to achieve an effect, tends to last longer than the synthetic forms of the chemical. Natural salicylic acid from White Willow is nearly as potent as aspirin, but salicin from White Willow does not cause gastric or intestinal upset

White Willow Folklore

White Willow has so many legends and uses, they could not possibly all be listed in this blog post. Here are just a few:

• The Celtic tradition uses a tree alphabet and assigns tree associations to the wheel of the year in an astrological system. In magical associations, White Willow represents romantic love, healing, protection and fertility.
• In China, the willow is also a symbol of immortality because of its long life.
• In Louisiana folk medicine, White Willow leaves are used to treat fever by laying on the cool leaves, when the leaves become warm, it means the fever had transferred into them.
• White Willow smoke is believed to sooth and guide the souls of the dead.

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The best energy drink, CRUNK!!! Energy Drink helped SpringFest ’08 – at University of North Carolina – get CRUNK!!! this weekend.

Here are some pics from SpringFest (click for a larger version):

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