HARALAMBOS BEVERAGE CO. GETS CRUNK!!!
ATLANTA – January 14, 2008 – Solvi Brands announced an agreement with Haralambos Beverage Co. to bring CRUNK!!! Energy Drink to Southern California. Haralambos distributes in the counties of Los Angeles, Orange, San Bernardino and Riverside. Those craving one of the fastest growing energy drinks in the country will be able to find CRUNK!!! Energy Drink products on store shelves rolling out now.
"The brand connects so well with today's youth and the product tastes fantastic," said Tony Haralambos - president of Haralambos Beverage Co. "We are very confident that it will be a big hit with consumers in the greater L.A. area and add incremental sales to our more than 9,000 retail partners."
CRUNK!!! will be a strong addition to the array of non-alcoholic brands that Haralambos Beverage Co. distributes, including Vitaminwater, Snapple and Honest Tea.
CRUNK!!! is one of the most popular energy drinks not only because of its taste, but also because it connects with today's active, energetic lifestyles and youth culture. Co-created by beverage and spirits industry legend Sidney Frank along with music producer and well known "King of Crunk" Lil' Jon, CRUNK!!! Energy Drink represents the lifestyle and culture of high energy, having fun, letting loose and feeling free.
"Adding the greater Los Angeles area to our distribution footprint is an important step in expanding the CRUNK!!! brand, and it's an honor to be partnered with Haralambos Beverage Co.," said Tom Mahlke - president and CEO, Solvi Brands. "We're confident energy drink lovers in and around L.A. will find the CRUNK!!! Energy Drink experience unique and far superior to other traditional alternatives," he added.
CRUNK!!! will be entering the new market as one of the fastest growing energy drinks in the nation, according to CRUNK!!!'s vice president of marketing, Kevin Doyle.
"L.A. and the surrounding areas are about to truly understand what the CRUNK!!! buzz is all about," said Doyle. "We will be building up our infrastructure to take over the market, including sales and marketing support. Our marketing efforts will be focused on music and high energy, youth-oriented activity, and will definitely leave a lasting impression."
CRUNK!!! Energy Drink's all-natural formula has no artificial colors or flavors and includes real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng - all of which are formulated to help the body fight physical and mental fatigue.
About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.
