Press Releases

ATLANTA – August 22, 2007 – Do you ‘shred the nar’, are you the ‘hypeist dawg on campus’ well, if so, CRUNK!!! wants you. CRUNK!!! Energy Drink, through its CRUNK!!! HOUSE program, is searching for the nation’s most CRUNK!!! college students to be campus CRUNK!!! MASTERS – individuals who represent the true CRUNK!!! lifestyle of high energy, having fun, letting loose and feeling free. The lucky selected students will receive CRUNK!!! gear and tools to throw the most off the chain parties at their school.

CRUNK!!! MASTERS will be the key influencers and ambassadors of the brand on their campuses. As the face of CRUNK!!!, they can post CRUNK!!! parties on the official CRUNK!!! calendar and also manage their school’s Facebook CRUNK!!! page. CRUNK!!! MASTERS will receive cases of the pomegranate flavored CRUNK!!! energy drink and the chance to receive VIP access to concerts and early music releases.

College students simply apply by visiting www.crunkenergydrink.com and clicking on “Get CRUNK!!! On Campus.”

“College students who work hard and play hard represent the true meaning of CRUNK!!!,” said Kevin Doyle, Vice President of Marketing. “The CRUNK!!! MASTER program is a chance for those students to take their CRUNK-ness to the next level and further claim their title as crunkest on campus.”

Co-created by Sidney Frank along with music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! is one of the most popular energy drinks not only because of its delicious taste, but also because it connects with today’s active, energetic lifestyles and youth culture.

Available in 8-ounce and 16-ounce cans of regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which are formulated to help the body fight physical and mental fatigue.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – August 6, 2007 – Now fans will be able to purchase multiple cans of CRUNK!!! Energy Drink in an easy-to-carry package with the introduction of the CRUNK!!! four-pack in its popular original and sugar-free varieties.

“Continually expanding our product offerings and providing CRUNK!!!’s customers with added convenience are two of our most important goals,” said Tom Mahlke, CEO of Solvi Brands, holding company of the CRUNK!!! brand. “We have loyal customers who often purchase multiple cans at a time, and the new four-pack will make it ultra-convenient to grab and go and enjoy CRUNK!!!”

CRUNK!!! four-packs are easily identifiable. CRUNK!!! original features the signature orange, black and silver packaging, while sugar-free stands out with its white, silver, orange and black packaging. Both are currently available in the 16-ounce size.

One of the fastest growing energy drinks on the market, CRUNK!!! connects with today’s active, energetic lifestyles. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink embodies this lifestyle of letting loose, feeling free and expressing oneself; ideas that resonate with youth culture.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – May 1, 2007 – Solvi Brands LLC, a privately held company, announced today that it had purchased certain assets of Crunk LLC including the CRUNK!!! Energy Drink brand. CRUNK!!! Energy drink was co-created and launched in 2004 by the late beverage industry legend Sidney Frank, founder of Sidney Frank Importing Company and creator of Grey Goose vodka, and Lil’ Jon, the Grammy award winning artist and producer. Lil’ Jon remains onboard with CRUNK!!! as Chief Brand Advisor.

Solvi Brands LLC is a privately held company chaired by Sam Holdsworth, an entrepreneur with a media, publishing and entertainment background along with investment banking and private equity experience with the former Chase Capital Partners. Along with Mr. Holdsworth, the diverse investor group includes individuals with brand building experience and members of the Sidney Frank family.

Solvi Brands has hired Thomas Mahlke as president and CEO to lead the company. Mahlke is a marketing and management veteran with more than 20 years of experience working with leading branded product and service companies, such as Kimberly-Clark, IBM and Arch Chemicals. Most recently, he was instrumental in the turnaround and sale of a $1.2 billion packaged goods manufacturer and marketing company that was purchased by Mars, Inc. in 2006.

Mahlke’s first moves were to relocate the company to Roswell, Ga. and build an expanded sales and marketing team anchored by Kevin Doyle, vice president of marketing, and Jon Crecy, vice president national DSD sales. Ralph Martin, former sales executive with Naked Juice, recently joined the management team as vice president of national accounts. Additionally, in the first quarter, the company has increased its Field Sales Team by adding eight territory managers and will continue to invest in key personnel as distribution expands.

“As part of our growth strategy, we have launched CRUNK!!! Energy Drink in a new 16-ounce package along with an 8.3- and 16-ounce sugar free version,” Mahlke said. “CRUNK!!! is one of the most popular and fastest growing independent energy drinks on the market, and we will continue to look for ways to connect with our consumers and integrate into their ‘Crunk lifestyle’.”

The word “crunk” means energy and can be used to describe anything that is fun, exciting and energizing; music, people, and life can all be crunk. CRUNK!!! Energy Drink embodies this lifestyle of letting loose, feeling free and expressing oneself; ideas that resonate with today’s youth and hip-hop culture.

According to published market research reports, 24 million Americans, ages 15 to 29, connect with hip-hop music and its culture. People who identify with hip-hop cross several demographic characteristics, including race, gender, income and education level – further demonstrating the economic reach and influence of products marketed to the hip-hop consumer.

“CRUNK!!! is intrinsically tied to this large, influential consumer audience,” Mahlke said. “No other brand in the energy drink category is so uniquely positioned.”

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – August 1, 2007 – Solvi Brands announced today a distribution agreement with Summit Distributing that will bring CRUNK!!! Energy Drink to the St. Louis market. Those craving one of the fastest growing energy drinks in the country will be able to find CRUNK!!! Energy Drink products on store shelves by mid-August.

“When we considered adding non-alcoholic beverages to our portfolio, CRUNK!!! emerged as a clear winner based on its strong, highly differentiated brand image and popularity with today’s youth culture,” said Kim Barrow, president and COO, Summit Distributing. “We are excited to bring the growing CRUNK!!! product line to St. Louis,” he added.

CRUNK!!! is one of the most popular energy drinks not only because of its taste, but also because it connects with today’s active, energetic lifestyles and hip-hop culture. Co-created by music producer and well known “King of CRUNK” Lil’ Jon, CRUNK!!! Energy Drink represents the crunk lifestyle and culture of high energy, having fun, letting loose and feeling free.

“Entering the St. Louis market is a great opportunity for the CRUNK!!! brand, and it’s an honor to be partnered with Summit Distributing, one of the most respected beer distributors in the Midwest,” said Tom Mahlke, president and CEO, Solvi Brands. We know that energy drink lovers will take advantage of CRUNK!!!’s new 16-ounce size to help quench their thirst and give them a vitamin boost they expect from a high quality energy drink.”

Available in regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which are formulated to help the body fight physical and mental fatigue.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – July 26, 2007 – CRUNK!!! Energy Drink has signed on as the official beverage sponsor of Detroit’s 4th annual Hip Hop Car Show & Concert taking place Saturday, July 28 at Ford Field. The popular pomegranate-infused energy drink will be sampled inside Ford Field prior to the start of the concert and CRUNK!!! Energy Drink merchandise will also be distributed to concert goers who “GET CRUNK!!!”

The Hip Hop Car Show will feature a judged car show, entertainment from hot hip hop acts including Eve, MIMS, Plies and Slim Thug, and hundreds of custom cars, show-rides, tuners and celebrity vehicles. Other event sponsors include Atlantic, Capital, Geffin and Koch recording companies, KIA Motors, boost mobile, Arandas Tire, and Urban Autosports.

“The cars, stars and attendees at the Hip Hop Car Show all represent the crunk lifestyle and we are excited to partner with WJLB-FM to sponsor the event,” said Kevin Doyle, vice president of marketing. “The people of Detroit have been passionate fans of CRUNK!!! Energy Drink since day one, and we’re happy to give back when we can,” he added.

CRUNK!!! is one of the most popular energy drinks not only because of its taste, but also because it connects with today’s active, energetic lifestyles and youth culture. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink represents the crunk lifestyle and culture of high energy, having fun, letting loose and feeling free.

Available in 16-ounce cans of regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which are formulated to help the body fight physical and mental fatigue.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – July 17, 2007 – Memphis, Tenn.’s 5th annual CrunkFest concert taking place on July 21 at the FedEx Forum, will be the best show to date now that CRUNK!!! Energy Drink is the official beverage sponsor. The popular pomegranate-infused energy drink will be sampled outside the FedEx Forum prior to the start of the concert. CRUNK!!! Energy Drink merchandise will also be distributed to concertgoers who GET CRUNK!!!

“It was impossible not to be involved with CrunkFest,” said Tom Mahlke, CEO, Solvi Brands, holding company of the CRUNK!!! brand. “It’s one of the most popular regional music events in the country and this year’s concert will feature some of today’s hottest and up and coming hip-hop acts. The people of Memphis have been passionate fans of CRUNK!!! Energy Drink since day one, and we’re happy to give back when we can. In fact, we are currently manufacturing CRUNK!!! at the Memphis-based Hardy Bottling facility, and are proud to be a part of the local economy,” he added.

CRUNK!!! is one of the most popular energy drinks not only because of its taste, but also because it connects with today’s active, energetic lifestyles and youth culture. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink represents the crunk lifestyle and culture of high energy, having fun, letting loose and feeling free.

Available in regular and sugar-free, CRUNK!!! Energy Drink contains real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which are formulated to help the body fight physical and mental fatigue.

The CrunkFest lineup, produced by S&S Entertainment, includes Cash Money Record’s platinum recording artist, Lil’ Wayne & Baby (aka Birdman); Trill Entertainment’s recording artist, Lil’ Boosie; Bad Boy Entertainment’s 8-Ball & MJG; Interscope Record’s recording artist, Jibbs; Hitz Committee/Jive Record’s recording artist, Huey; Big Oomp Records/Koch Record’s recording artist, DJ Unk; Inevitable Entertainment/TVT Record’s recording artist Yo Gotti; Inevitable Entertainment’s recording artist La’ Chat and many more.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – May 16, 2007 –CRUNK!!! Energy Drink is launching a 16-ounce size and a sugar-free product in both 8.3 and 16 ounce cans to meet a rapidly growing market of energy drink enthusiasts.

The 16-ounce CRUNK!!! Energy Drink packs even more fatigue-fighting ingredients, such as real pomegranate juice, a host of complex B vitamins and a proprietary blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng – all of which combine to help the body fight physical and mental fatigue.

CRUNK!!! Sugar Free, with only five calories in the 8.3-ounce can, is a great alternative for consumers seeking the benefits of an energy drink without added sugar and calories. The packaging reflects the sugar free product’s “lightness” with a silver, white and red can – making it readily recognizable on store shelves. CRUNK!!! Sugar Free also is available in the new 16-ounce size with only 10 calories.

“Adding these new product extensions is part of the evolution and growth of the CRUNK!!! Energy Drink brand,” said Tom Mahlke, president and CEO of CRUNK!!! Energy Drink. “We are committed to continually growing the brand and its reach, with market expansion plans and added product introductions for 2007,” he added.

One of the fastest growing energy drinks on the market, CRUNK!!! connects with today’s active, energetic lifestyles. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink embodies this lifestyle of letting loose, feeling free and expressing oneself; ideas that resonate with youth and hip-hop culture.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.

ATLANTA – February 14, 2007 – CRUNK!!! Energy Drink is now available in Memphis, Tenn., giving residents access to one of the hottest, hippest drinks in the country. Consumers can now get CRUNK!!! at select convenience stores throughout the city. A.S. Barboro, Inc., is the local distributor.

CRUNK!!! Energy Drink contains real pomegranate juice, vitamins and a proprietary blend of herbs including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng, all formulated to help the body fight physical and mental fatigue.

CRUNK!!! is one of the most popular energy drinks because it connects with today’s active, energetic lifestyles and hip-hop culture. Co-created by music producer and well known “King of Crunk” Lil’ Jon, CRUNK!!! Energy Drink represents the crunk lifestyle and culture of energy, having fun, letting loose and feeling free.

About CRUNK!!! Energy Drink
The embodiment of energy, CRUNK!!! Energy Drink is designed to deliver mental and physical vitality while supporting the immune system. Made with real pomegranate juice and a unique combination of herbal supplements, amino acids, complex vitamins and caffeine, CRUNK!!! is the energy drink that enhances the youth lifestyle. For more information, visit www.crunkenergydrink.com.