The CRUNK!!! Story
It started as a word. A term that describes letting go of your senses and giving into the moment. And, oh yes, the music. The beats and the hooks that call you to move. The music that was born down South in the A town and went on to move the entire nation.
The popularity of "crunk" is largely due to artist and producer Lil Jon. He is the King of Crunk and under his reign the music from the streets has come to be music everyone can enjoy. That's because everyone can identify with the desire to let go... to lose themselves completely... to go to the extreme.
“Crunk” is bold pride, ridiculous parties and endless energy. It seemed like the perfect name for an energy drink.
800 BC:
Horny Goat Weed Discovered
Oh Lawd. Peep the goats gettin’ nasty off the weed. Farmer's dub the plant after the outlandish sexual behavior of farm animals.
Back | Next 1687:
Newton's Law
They left one out, shawty. Newton's Fourth Law: The beat must drop. The supposition that people are breathing allows for the necessary force of human nature to get CRUNK!!!
Back | Next 
1969:
The Moonwalk
Neil Armstrong supposedly invents the Moonwalk. We knew it was Michael Jackson though.
Back | Next 
1971:
Birth of Lil Jon
The king drops from the womb. The future of music will never be the same.
Back | Next 
1979:
The First Commercial Hip Hop Hit record, “Rapper’s Delight,” is Released
The door is now open. Crunk is destined to be a universal movement.
Back | Next 
2004:
CRUNK!!! Energy Drink
Hell naw – the game done changed. Lil Jon got his own drink? With the crunkest of rappers makin' a come up like this, hip hop artists will soon be wantin' to have their own ice cream cones and toothpaste flavors. We takin' ova!
Back | Home 
